Specifics of Organizational and Functional Mechanism to Provide Implementation of Marketing Strategy of Cargo Haulers
(Стр. 119-122)

Подробнее об авторах
Mitchenko Galina graduate student of Management and Tourism Chair of National Transport University
Чтобы читать текст статьи, пожалуйста, зарегистрируйтесь или войдите в систему
Аннотация:
Specifics of implementation of marketing strategy of cargo haulers are identified. Indicators of their marketing strategies’ efficiency are reviewed. The structure of organizational and functional mechanism of implementation of marketing strategies’ by cargo haulers is suggested.
Образец цитирования:
Mitchenko G.., (2013), SPECIFICS OF ORGANIZATIONAL AND FUNCTIONAL MECHANISM TO PROVIDE IMPLEMENTATION OF MARKETING STRATEGY OF CARGO HAULERS. Бизнес в законе. Экономико-юридический журнал, 4: 119-122.
Список литературы:
Danchenok, L.A. (2003), Introduction into Marketing // Tutorial//, Moscow, P. 65.
Egorov, A.Yu. (1998), Pulsating Management [Pul’sirujushchiy Menedgment], Moscow, 236 p.
Emadakov, R.Yu. (2010), Organisational and Economic Mechanism to Provide Competitiveness of Enterprises: by Example of Agricultural Sector of the Mari El Republic (Thesis, Economics) [Organizatsionno-economichesliy mekhanizm obespecheniya konkurentosposbnosti predpriyatiy: na primere APK Respubliki Mariy El], Moscow, 214 p.
Kruglova, N.Yu. (1996), Innovation Management [ed. by L’vov, D.S.] [Innovatsionniy Menedgment], Moscow, 290 p.
Kudenko, N.V. (2008), Strategic Marketing // Tutorial // [Strategichniy marketyng], Kyiv, P 51.
Organization Management (1995) // Tutorial [ed. by Rumyantseva, Z.P., Solomatina, N.A.], [Menedgment organizatsii], Moscow, 432 p.
Smirnova, A.V. (2010), Development of the Mechanism to Manage Marketing Strategy at the Enterprise (Abstract of a thesis, Economics) [Razrabotka mekhanizma upravleniya realizatsiey marketingovoy strategii na predpriyatii], SPb, 34 p.